First Drop Inaguration

The clothing brand Ayow is hosting its inaugural event at the iconic Sala Salamandra to unveil its first exclusive drop of apparel. The evening blends fashion, music, and art in a vibrant atmosphere that brings together urban style enthusiasts and brand followers.

The event features a fashion show debuting the collection, inspired by modern trends and urban elements. Attendees can also enjoy an interactive experience, including the opportunity to customize select pieces in a live design space.

Music takes center stage with local DJs creating a dynamic vibe throughout the night, while the décor merges neon lights and visual projections, reinforcing the brand’s identity. The Ayow creative team concludes the event with a heartfelt speech, thanking the community for its support and sharing their vision for the brand’s future.

This launch highlights the collection’s potential and positions Ayow as a promising new player in the urban fashion scene.